Episode 9: Meaningful Email Marketing

For years, savvy restaurant operators have embraced email marketing as a great way to connect with customers, promote new menu items, offer purchase incentives and much more.

As the nation continues to spend more time hunkered down at home during the pandemic, maintaining regular contact with your customers via email communication has become more critical than ever.

In the podcast portion of this installment, you’ll hear from Stephanie Lueck, Senior Digital Marketing Specialist at Marlin Network, along with Aviva Goldfarb, Director of Marketing for HipCityVeg. They’ll discuss the ins and outs of effective email marketing and offer best-practice advice on everything from crafting email messages to choosing which email platform is right for you.

In the downloadable toolkit, we’ve broken down the basics to demonstrate how email can be a simple, turnkey way to communicate.

  1. Program Building Blocks
  2. The Anatomy of a Great Email
  3. Building Your List & Other Best Practices
  4. Measurement

One of the most important aspects of email marketing is building your email list. This can seem daunting to the uninitiated. But you’ll hear some proven strategies for gaining more customer “opt ins.”

Another key to email success is finding the right platform to meet your needs. These companies will also help assure that you’re complying with any/all privacy laws that regulate email communication. The toolkit includes an overview of these four leading companies to help inform your decision:

  • Mailchimp
  • Constant Contact
  • HubSpot
  • Drip

Done well, email can be one of the most powerful (and affordable) marketing and communication tools you can use. Even if you’ve never given it a try before, you’ll find it to be simple and easy to implement.

Get started building your email list today!

Episode 9 Toolkit

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