Episode 12: Raising Spirits

Eating out is how people connect, celebrate, and relax. And for many, a drink is the perfect way to punctuate their favorite meal.

In the past few months, restaurants have found ways to extend that time-honored tradition by innovating adult beverage menus—serving up exclamation points in and out of the dining room.

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In this installment, we’re offering up ways you can optimize your adult beverage program to ensure it’s doing everything for your brand and your business that it can.

In the podcast you’ll hear from Brandon Wise, Vice President of Beverage, Sage Hospitality and Restaurant Company and Lauren Klein, Vice President Culinary Strategy, CSSI. The two beverage exerts will discuss some of the innovative moves in adult beverages that we’re seeing in the industry including new partnerships, new formats and new methods of service. They’ll also talk about how a new approach to libations can help build back revenue for operations across the country.

Some serious opportunities have emerged in adult beverages over the past few months. Consider:

  • 52% of people are interested in adult beverages from restaurants during the COVID-19 crisis.1
  • Alcohol was up 243% in March 2020 compared to March 2019.2

In the toolkit, you’ll find some thoughts about where, how and what to serve in order to get the most out of the accelerating opportunity in alcohol. Everything from beverage menu expansion ideas that build incremental revenue, point-of-sale sign samples, trend-savvy libation tips and cocktail recipes that are sure to turn heads and a profit at the same time.

We hope this podcast and toolkit can inspire a new, business-sustaining approach to your adult beverage menu. Cheers to meaningful guest connections at your place and with your place.

1Datassentials Covid-19 Report 11 Reinvention.
2Nielsen, March 2020.

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